CinnerG Marketing
Savvy, Strategic, and Slightly Maverick
CinnerG Marketing is designed to help home furnishings, decor and consumer lifestyle brands move from noise to notable. Whether you’re scaling up, launching something new, or repositioning for growth, we bring the clarity, focus, and energy to help you go further—faster.
Home is my happy place
I’ve spent my career helping brands tell stories, move products, and turn data into dollars. From co-founding a DTC ecommerce brand to advising startups and midmarket home décor companies, I’ve navigated the messy, exciting space where brand meets revenue. I balance analytics and creativity — making boring categories like slipcovers, furniture, lighting, and décor not just sellable, but irresistible.
I’ve worked with brands from scrappy early-stage startups to $2B+ companies—across categories like home furnishings, lighting, decor, fashion, wellness, food and beverage, edtech, and CPG (and more). I’ve helped relaunch heritage brands, activate flanker products, drive digital-first campaigns, and navigate through shifts in consumer behavior.
My work is grounded in experience but never stuck in old playbooks. We bring sharp strategy, smart storytelling, and a little bit of maverick thinking to the table.
I’m not about fluff. Or funnels for funnels’ sake. I’m here to help you reach the right people with the right message — and turn that into growth that sticks.
Why I Do This:
- I love taking complex marketing chaos and turning it into clarity.
- I enjoy entrepreneurial environments where decisions matter fast.
- I have a soft spot for DTC brands, but also know how to optimize wholesale channels.
The CinnerG Credo
Great marketing starts with empathy.
Understand your audience before you try to influence them.
Creative should be strategic. Strategy should be creative.
They’re not two sides of the equation—they’re the engine and the spark.
Growth is the goal.
Not impressions. Not awards. Measurable, meaningful, business-driving growth.
The CinnerG Philosophy
Most marketing fails not because it’s bad, but because it’s blind.
We believe:
•Empathy is not fluff. It’s a strategic advantage.
•Data is only powerful when it meets real human insight.
•Your brand should connect like a story, not a sales pitch.
Whether you’re struggling with positioning that no longer fits, messaging that falls flat, or fragmented execution, we bring a full-funnel lens grounded in customer understanding.
About Cindi Rosner
Founder & Fractional CMO · CinnerG Marketing
“Brand without performance is theater. Performance without brand is a treadmill.”
I’ve led marketing for home and lifestyle brands inside corporate environments, private equity-backed companies, and early-stage startups. I’ve been on the agency side. I’ve been the operator under board pressure. And I co-founded a home furnishings ecommerce company from scratch.
That range isn’t a resume line. It’s why I can walk into your business and see problems other people miss and fix them faster than they’d expect.